Herald Motor Company is a British motorcycle manufacturer and importer based in Cambridgeshire.   It entered the motorbike sector over a decade ago working with partners to import classically-styled motorbikes. They go over each bike from top to bottom and their team of dedicated mechanics test ride each one.

Their passion for motorbikes meant the goal was always to design and manufacture in Britain. As a division of an award-winning engineering company, Herald can design and produce parts in-house and have the facilities to develop and manufacture their own British-built motorcycles. The Brute 500 is the first bike to be designed and built at their headquarters in Huntingdon. Having completed the prototype, the next stage is final testing and development ready for sales in late 2019.