Austin Pedal Cars, formerly the J40 Motor Company, is the only dedicated Austin J40 pedal car sales, service, restoration, and community specialist in the world. As owners of the Austin trademark, they produce the only official range of Austin pedal cars, spares and accessories. Burlen Ltd, best known as manufacturers of the world’s finest carburetters from Amal, SU, and Zenith, purchased an Austin J40 pedal car spares business from Roy Halford in 2020. Prior to Burlen acquiring the business, Halford had supplied Austin J40 parts and spares for almost 40 years. 

Specialists in precision engineering to specific tolerances, Burlen engineers used a combination of traditional methods and modern machinery to manufacture a wider range of Austin J40 parts, with increased quality of fitment and everything in stock for immediate delivery. As a result, in April 2020, the J40 Motor Company was born. The Austin J40 pedal car was originally made in  by the Austin Motor Company Limited, based on the 1948 A40 Devon and Dorset. 

Each car was manufactured in South Wales at a specially constructed factory, opened in 1949 under the name of the Austin Junior Car Factory.  A total of 32,098 Austin J40 pedal cars were made before production ceased in September 1971.

In September 2022 Burlen acquired the Austin trademark which allowed them to manufacture new pedal cars, parts, and accessories under the Austin name. A new company, called Austin Pedal Cars was launched and the renowned J40 Motor Company became a sub-division of Austin Pedal Cars operating as an Austin J40-specific parts and accessories manufacturer.

In autumn 2023 the company launched what it calls the Austin J40 Continuation, the first new Austin pedal car in over 50 years.